Periods are taxed. And it’s not ok. To shed light on this unfair and discriminatory practice, we teamed up with Period Equity (a national law and policy organization dedicated to advancing menstrual access, affordability and safety) and Amber Rose. Together, we launched a tongue-in-cheek campaign that lampoons the tax by featuring diamond-encrusted jewelry pieces that are actually tampon holders. Our film got one million views in ten hours. Thousands pledged to take action. And the issue finally got the press coverage it deserved. Newsweek, AdWeek, Refinery 29, Marie Claire, Creativity, Hello Giggles, Shots, The Drum, The Little Black Book, Nylon – and the list keeps growing.

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